Website analytics
Google Analytics
Google's free analytics.
proprietary Google · USFree because visitor data feeds Google's advertising; several European regulators have ruled against its use.
Website ↗ Plan “Website analytics” with it
How you can run it
| Way | Where the data lives | Price basis | Verdict |
|---|---|---|---|
| Hosted outside Europe | servers outside Europe | free | red — Hosted outside Europe: your data sits under non-European jurisdiction. |
Facts
| Company / project | Google (US) |
|---|---|
| Licence | proprietary |
| Alternatives to it here | Matomo, Pirsch, Piwik PRO, Plausible, PostHog, Rybbit, Simple Analytics, Swetrix, Umami |
| Provenance | curated, verified 2026-09-04 |
Machine-readable: /api/tools/google-analytics.json. Something wrong? Tell us.